“We want to see our retailers, give them the opportunity to test the new products and we want to go riding with them.“ This was the industry's consensus, that "SHOPS 1st TRY must take place!“
To make this possible, we have modified the program and removed all activities that could lead to a cancellation of the event in case of a tightening of the Corona measures in Austria. "We will concentrate on the roots of SHOPS 1st TRY: the On Snow Test," says organizer Muck Müller (munchie Konsilium). "This means that all indoor activities – such as the Highlight Exhibition and the joint dinner – will not take place."
Despite the slimmed down program there are more than enough reasons for retailers to plan their trip to Alpbachtal: The test area will be filled with around 60 brands offering snowboards, bindings, boots, goggles, protection and accessories for testing! A list of the brands can be found here!