SHOPS 1ST TRY is an on snow test event exclusively for European snowboard retailers.

Goal of the event is to give buyers and shop owners an opportunity to test and compare products of the 2020/21 season before they order.

The event is based on the initiative of leading snowboard brands, the EUROSIMA Snow Division (European Surf Industry Manufactures Association) and the board sport business magazine SOURCE. The concept and organisation is realized by one of the leading agencies in actionsport, the munich based company munchie Konsilium GmbH.

Questions and answers

What benefits does SHOPS 1ST TRY give me as a snowboard retailer?
  • Cost savings – lift pass, meals and general program free of charge* for two people from your shop (ATTENTION! Accommodation is not inclusive. You can do the booking during the online registration)
  • Time savings – travel once to test and compare more than 90 brands at the same date
  • Accessibility – car (15 minutes away from the freeway exit Kramsach/ Rattenberg/ Brixlegg) and plane (airport IBK or MUC)
  • Socialising – Get to know the people behind the brands and exchange with other shops.
  • Flexibility – choose two out of three days between Sunday, 2021-01-24 and Tuesday, 2021-01-26, according to your own schedule If you want you can stay all 3 days or just come for 1 day!
  • Competitive advantage – when other retailers see the new gear for the first time, you have already ridden it!

(*only applies for registrations that are booked on the limited free spots)

Who can attend the SHOPS 1ST TRY?

Basically every snowboard retailer is welcome! 

The SHOPS 1ST TRY is free of charge for shop owners, buyers or other persons relevant to the purchasing process, as they are invited by the snowboard industry who cover the costs. In addition to the snowboard dealers, the most important German-speaking and European snowboard media are also invited.

Business people from the snowboard industry who are neither dealers nor exhibiting companies pay €100 entry fee per day. The organizer reserves the right to reject people who are not directly involved in the snowboard business.

Consumers are not admitted to the SHOPS 1ST TRY under any circumstances.

In all cases the pre-registration on this website is obligatory. Admission without pre-registration cannot be guaranteed for dealers, B2B customers or the media.

How do I register for SHOPS 1ST TRY?

Retailers from European countries:
As an invited retailer, just enter the code on the invitation you got from your rep in person oder via snail mail on the registration page and fill out the form. If you haven’t received an invite yet, ask your rep of one of the participating brands.

Retailers from other countries:
Easily type in the code, which you can request from one of your suppliers, on the registration page and click through the registration process. Lift pass, dinner and accommodation can be booked and payed there directly.

Industry partners:
You will receive a special code for your brand from the SHOPS 1st TRY contact person in your headquarter. After entering this code on the registration page just fill in the required data.

All other interested parties (industry reps from not-participating brands, special guests, etc...) have to fill in an application to gain access.

What's the deadline to register as a shop for the SHOPS 1ST TRY?

Registration is open until Sunday, 2020-12-18. We recommend to not wait till the last day as the spots for free lift tickets and free dinners are limited.

When is SHOPS 1ST TRY happening?

From Sunday, 2021-01-24 until Tuesday, 2021-01-26. As snowboard retailer you can choose, on which days you'd like to attend the event. We always try to set the date of SHOPS 1ST TRY carefully so it does not conflict with other events that could be relevant for you as a retailer. Please find other trade shows and on snow demos in the calendar overview below.

What does it cost to enter the SHOPS 1ST TRY?


The snowboard industry is covering the costs for two people* per shop (incl. event pass, lift ticket for two days each, entrance for the exhibition dinner each as well as the side program). Spots for additional shop employees and extended stays can be booked at a retailer's own costs - with reduced prices (maximum four people per shop in total). Unfortunately, snowboard retailers from non-European countries are not able to benefit from the free spots, but can register at their own cost should they wish.

Event pass (incl. entry to the Highlight Exhibition): free of charge, lift ticket: €30 per day, dinner: €20 per dinner

(*only applies for registrations that are booked on the limited free spots)


B2B Visitors (not exhibitors)

The organizer reserves the right to check the registration and to refuse it if necessary!

Eligible persons can take part under the following conditions:

Event pass (incl. entry to the Highlight Exhibition): €100 per day, lift ticket: €30 per day, dinner: €25 per dinner



Number of free event passes, lift tickets and dinner for staff dependent on stand size (according to concept and registration form). 

Additional personnel and additional persons belonging to the company: Event pass (incl. entry to the Highlight Exhibition): €25 per day, lift ticket: €30 per day, dinner: €25 per dinner



Final consumers are under no circumstances permitted to enter SHOPS 1ST TRY!


Where do I get my event pass, lift ticket or info on accommodation?

After you have successfully registered you will automatically receive an email with all vital information.

Accommodation informations will be sent out around two weeks prior to the event.