About

SHOPS 1ST TRY is an on snow test event exclusively for European snowboard retailers.

Goal of the event is to give buyers and shop owners an opportunity to test and compare products of the 2020/21 season before they order.

The event is based on the initiative of leading snowboard brands, the EUROSIMA Snow Division (European Surf Industry Manufactures Association) and the board sport business magazine SOURCE. The concept and organisation is realized by one of the leading agencies in actionsport, the munich based company munchie Konsilium GmbH.

Questions and answers

What benefits does SHOPS 1ST TRY give me as a snowboard retailer?
  • Cost savings – The industry invites 2 people from your store for a 2-day lift pass. Free entrance to the test area for up to 4 people from your store staff!
  • Time savings – travel once to test and compare more than 60 brands at the same date
  • Accessibility – car (15 minutes away from the freeway exit Kramsach/ Rattenberg/ Brixlegg) and plane (airport IBK or MUC)
  • Socialising – Get to know the people behind the brands and exchange with other shops.
  • Flexibility – choose two out of three days between Sunday, 2021-01-24 and Tuesday, 2021-01-26, according to your own schedule If you want you can stay all 3 days or just come for 1 day!
  • Competitive advantage – when other retailers see the new gear for the first time, you have already ridden it!


(*only applies for registrations that are booked on the limited free spots)

Who can attend the SHOPS 1ST TRY?

The SHOPS 1ST TRY is designed exclusively for snowboard retailers and especially for store owners, buyers or other persons relevant for the purchase. In addition to the snowboard dealers, the most important German-speaking and European snowboard media are also invited.

Business people from the snowboard industry who are neither dealers nor exhibiting companies pay €100 entry fee per day. The organizer reserves the right to reject people who are not directly involved in the snowboard business.

Consumers are not admitted to the SHOPS 1ST TRY under any circumstances.

In all cases the pre-registration on this website is obligatory. Admission without pre-registration cannot be guaranteed for dealers, B2B customers or the media.

How do I register for SHOPS 1ST TRY?

Retailers from European countries:
As an invited retailer, just enter the code on the invitation you got from your rep in person oder via snail mail on the registration page and fill out the form. If you haven’t received an invite yet, ask your rep of one of the participating brands.

Retailers from other countries:
Easily type in the code, which you can request from one of your suppliers, on the registration page and click through the registration process. Lift pass, dinner and accommodation can be booked and payed there directly.

Industry partners:
You will receive a special code for your brand from the SHOPS 1st TRY contact person in your headquarter. After entering this code on the registration page just fill in the required data.

All other interested parties (industry reps from not-participating brands, special guests, etc...) have to fill in an application to gain access.

What's the deadline to register as a shop for the SHOPS 1ST TRY?

Registration is open until Sunday, 2020-12-18. We recommend to not wait till the last day as the spots for free lift tickets are limited.

WHAT DO I DO IF I HAVE TO CANCEL AT SHORT NOTICE DUE TO CORONA TRAVEL REGULATIONS, ILLNESS OR OTHER REASONS?

If you have registered and you or your colleagues cannot come or you need to make a change to your registration, please send an email to registration@shops-1st-try.com with the details of your registration and any changes. You can cancel all services (lift passes and entrance to the event area) at any time free of charge. Regarding your hotel booking, the cancellation conditions of the hotel or the booking platform you booked your accommodation through apply. Please take care of the changes or cancellation of your accommodation yourself.

WHERE IS THE BEST PLACE TO BOOK MY ACCOMMODATION?
We encourage you to book accommodation for SHOPS 1st TRY directly via the booking link, you find in the registration process, of Alpbach Tourismus GmbH - for individuals as well as for groups.
  • Room rates, from those including breakfast & local taxes to a variety of half-board options
  • Request a quote free of charge
  • Free special cancellation until Thursday, 07 January 2021, 10 a.m.
  • Optional travel insurance with special CoVid-19 coverage can be booked directly via link
Take advantage of the high-quality service and personal attention for only € 12.00 per booking!
 
Other possibilities to book your accommodation for SHOPS 1st TRY are booking platforms like booking.com or trivago.de. We recommend you to use the filter "free cancellation" when booking through these platforms.
When is SHOPS 1ST TRY happening?

From Sunday, 2021-01-24 until Tuesday, 2021-01-26. As snowboard retailer you can choose, on which days you'd like to attend the event. We always try to set the date of SHOPS 1ST TRY carefully so it does not conflict with other events that could be relevant for you as a retailer. Please find other trade shows and on snow demos in the calendar overview below.

What does it cost to enter the SHOPS 1ST TRY?

Retailers

The snowboard industry is covering the costs for two people* per shop (incl. event pass, lift ticket for two days each, as well as the side program). Spots for additional shop employees and extended stays can be booked at a retailer's own costs - with reduced prices (maximum four people per shop in total). Unfortunately, snowboard retailers from non-European countries are not able to benefit from the free spots, but can register at their own cost should they wish.

Event pass : free of charge, lift ticket: €30 per day

(*only applies for registrations that are booked on the limited free spots)

 

B2B Visitors (not exhibitors)

The organizer reserves the right to check the registration and to refuse it if necessary!

Eligible persons can take part under the following conditions:

Event pass : €100 per day, lift ticket: €30 per day

 

Exhibitors

Number of free event passes, lift tickets and dinner for staff dependent on stand size (according to concept and registration form). 

Additional personnel and additional persons belonging to the company: Event pass : €25 per day, lift ticket: €30 per day

 

Consumers 

Final consumers are under no circumstances permitted to enter SHOPS 1ST TRY!

 

Where do I get my event pass, lift ticket or info on accommodation?

After you have successfully registered you will automatically receive an email with all vital information.

Accommodation informations will be sent out around two weeks prior to the event.