Without transformation, nothing evolves! SHOPS 1st TRY 2025 is getting an exciting update with a move to a new location. The new "Place to Be" is Hochfügen in the Zillertal. Hochfügen, a renowned snowboard and ski area, is famous worldwide for its reliable snow conditions and especially popular among freeriders. The town of Fügen, together with the Hochfügen area, opens up unprecedented opportunities to develop Europe’s largest B2B snowboarding gathering and on-snow test event to the next level. Mark your calendars: the dates remain January 19th - 21st, 2025. The final concept for the brands will be unveiled at the end of July, and invitations to the shops will be sent out by the end of October!

The biggest snowboard-business get together anywhere on the planet. - We're not the ones claiming that, it's what Europe's largest Boardsport B2B medium, the Boardsport SOURCE Magazine, says about the SHOPS 1st TRY. We let the facts speak: At the 13th SHOPS 1st TRY, there were 1177 participants from 30 countries. 5206 products from 85 brands were available for testing and the digital Event Controlling System CANDY recorded 8390 test operations during the three-day event. Last but not least, the dimensions of the outdoor area measuring 2400 square meters and the indoor area measuring 1548 square meters have as well outperformed all "Pre-Corona" figures. The SFT is back, bigger, better and stronger than ever before, now known as "Clearly the biggest snowboard-business get together anywhere on the planet.