Costs & Benefits

If you are one of the first 200 shops invited by the snowboard industry, which register for the SHOPS 1ST TRY, the attendance at the event for you as a shop owner or buyer of a European snowboard shop is completely free of charge*.

While these free spots are full, of course you are also very welcome. You will get the lift tickets at a reduced price. The entrance for the test area is always for free (Registration needs to be done on this website till Sunday 2020-01-12. Thereafter, the registration is only possible on site (dealer proof obligatory).).

Special Guests as well as retailers from non-European countries of course can take part at the SHOPS 1ST TRY at their own costs.

The REGISTRATION for the SHOPS 1ST TRY has to be done on this website at all time!

Shops from european countries

The SHOPS 1st TRY package for retailers includes a free 2-day lift pass for 2 people per store and a free event pass (entrance to the test area) for 3 days*.

Lift passes for the third day can be purchased at the subsidized price of 30€.

A store may accredit a maximum of 2 additional persons to SHOPS 1st TRY. For these persons the reduced price for lift tickets and the free event pass also applies. Please make sure that you only accredit people who are relevant for your decision in the order to join SHOPS 1st TRY.

If the free contingent is used up, the same cost prices as above will apply to all other stores. (REGISTRATION also via this website):

(* applies only to registrations which are within the free quota)


Shops from non-european countries

If your shop is not in Europe but you have been invited by a brand to SHOPS 1ST TRY (meaning you have a valid registration code), the following conditions apply (per person):

Event pass incl. side program: free of charge on all days; allows you to enter the Test Area

Lift ticket per day free


B2B Persons from non-exhibitors (Special Guests)

You work in the snowboard business but don't have a shop nor work for a company exhibiting at SHOPS 1ST TRY?

Please request a registration code here. Once your identity has been verified, you will receive a registration code.* As a special guest, you will benefit from a discounted lift ticket, however you will have to pay for entrance to the Test Area and the Highlight Exhibition:

Entrance per person/day: €100.00** 

Lift ticket per day: €30


* The organizer reserves the right to reject people who are not directly involved in the snowboard business.

** The invoice for special guests will be issued in advance of the SHOPS 1ST TRY and must be paid in advance.


Industry partners / participating brands' staff

Costs and benefits depend on the size of the booked package. For more information please ask your company's SHOPS 1ST TRY contact person.


All benefits described on this site are only valid on bookings via the official registration form on

Cancellation fees

Due to the uncertain situation regarding CoVid-19 we do not charge cancellation fees. Please let us know by eMail if you are registered and cannot come to SHOPS 1st TRY due to "force majeure".

For any accommodation booked by you the cancellation conditions of your landlord or the booking platform apply!