Latest News
Video Review SFT 2020!
Check out the video review of SHOPS 1st TRY 2020! It was once again a fabulous event with everything that goes with it: Weather from snowfall to sun, snow from powder to hardpack, products for testing and watching, great atmosphere for retailers and industry, productivity indoor and outdoor! In short: The "Go to" event for snowboard retailers could go one better in 2020! Check the clip: The hype is real!
Photo Gallery of the SFT 2020!
What a great event it was in January 2020! The SHOPS 1st TRY with the most visitors ever! More shops than ever, more companies than ever and also more celebrities than ever before! Check out last year's gallery and maybe you'll find a photo of you next to the pictures of Jeremy Jones, Gigi Ruef, Wolle Nyvelt, Steve Gruber, DCP, Werni Stock, Romain de Marchi and others!
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Date for SHOPS 1st TRY 2021 is set!
Mark January 24-26, 2021 in your calendar, because you as a snowboard retailer can then exclusively test the stuff of the next season! Keep your fingers crossed that it will be a SHOPS 1st POW again this year, just like Darius Heristchian so aptly reworded the event name in the teaser video. And even Jeremy Jones recommends that no dealer should miss this event: "The hype is real!“, Jeremy stated! See you from 24th to 26th January 2021 in Alpbachtal!