Latest News

Video premiere "Contradicction" by and with Elias Elhardt!

07.01.2019 21:30
On sunday Jan, 20 the SHOPS 1st TRY presents the "world vice premiere" of Elias Elhardt's latest movie "Contradicction"!
We are very proud that Elias and his Crew are showing this extraordinary snowboard movie at SHOPS 1st TRY! The movie promises Snowboard Segments that invite you to dream, combined with a critical reflection on the sport and the lifestyle involved. A special movie needs a special flair, this is why the premiere will be accompanied by a photo exhibition by Carlos Blanchard and a piano insert by Kevin Boys. The premier takes place at 22:30 in the Congress Center Alpbach (Schrödinger Saal), doors open from 22:00 on!

Hotel reservation only possible until November 30!

29.11.2018 12:29

Hot News! Time is running out and we have an important news to all retailers who want to book their accommodation at the same time and comfortable during their SHOPS 1st TRY registration: This service is only available until Friday, November 30th! All shops who register after that date have to take care of their accommodation themselves!

SFT veteran Dakine joins again!

29.11.2018 12:27

The Outerwear, Backpack, Gloves and Accessories brand Dakine is once again part of the SHOPS 1st TRY. Dakine, who have always provided us with great coffee and waffles in the outdoor area in recent years, has decided to be part of this year's SHOPS 1st TRY with an indoor stand only!

We are looking forward to your new stuff! - Welcome Dakine!

One more eyewear brand joining SHOPS 1st TRY!

12.11.2018 21:25

The goggle and sunglass brand Red Bull SPECT Eyewear is joining the highlight exhibition dinner wth a booth! Find out more about their 19/20 product line and about their collaboration with Red Bull!