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Maximum flexibility for retailers!
It is no secret that it is currently not easy to organize an event for over 1000 people coming together from all over Europe. And of course there are many criteria for potential visitors to consider before registering for an event. To make the decision easy for retailers, registration has been made as flexible as possible: Shops can register as usual on the SHOPS 1st TRY website from the beginning of November on and (in case of unforeseen travel restrictions) you can cancel right up to the last minute, without paying any cancellation fees!
This way the industry knows which shops to expect, which makes planning easier. Retailers have to book accommodation on their own: either in advance, or at short notice, with half board or without dinner! Links for easy booking or booking with assistance can be found here in the FAQs.
SHOPS 1st TRY will take place!
“We want to see our retailers, give them the opportunity to test the new products and we want to go riding with them.“ This was the industry's consensus, that "SHOPS 1st TRY must take place!“
To make this possible, we have modified the program and removed all activities that could lead to a cancellation of the event in case of a tightening of the Corona measures in Austria. "We will concentrate on the roots of SHOPS 1st TRY: the On Snow Test," says organizer Muck Müller (munchie Konsilium). "This means that all indoor activities – such as the Highlight Exhibition and the joint dinner – will not take place."
Despite the slimmed down program there are more than enough reasons for retailers to plan their trip to Alpbachtal: The test area will be filled with around 60 brands offering snowboards, bindings, boots, goggles, protection and accessories for testing! A list of the brands can be found here!
Video Review SFT 2020!
Check out the video review of SHOPS 1st TRY 2020! It was once again a fabulous event with everything that goes with it: Weather from snowfall to sun, snow from powder to hardpack, products for testing and watching, great atmosphere for retailers and industry, productivity indoor and outdoor! In short: The "Go to" event for snowboard retailers could go one better in 2020! Check the clip: The hype is real!
Photo Gallery of the SFT 2020!
What a great event it was in January 2020! The SHOPS 1st TRY with the most visitors ever! More shops than ever, more companies than ever and also more celebrities than ever before! Check out last year's gallery and maybe you'll find a photo of you next to the pictures of Jeremy Jones, Gigi Ruef, Wolle Nyvelt, Steve Gruber, DCP, Werni Stock, Romain de Marchi and others!
Please click here!