News & News Archiv 21/22
Arcade and Stance joining SFT!
Unfortunately, the devil crept in when creating the dealer invitations for the SHOPS 1ST TRY. We had 76 brands on the list, but in reality there are 78!
Because it's been clear for a long time that the girls and boyz from Stance will once again set up their tripod over the fire bowl and brew grandma's delicious vegetable soup in the soup kettle at SFT 2022. In addition, there will be socks, underwear and streetwear at its best and, new, the nice belts from Arcade. Like Stance, these are distributed by Tree Distribution in Germany.
76 Brands confirmed!
With a massive brand lineup of 76 brands available for checking out and testing, SHOPS 1ST TRY remains the most important snowboarding b2b gathering in Europe.
The industry is sending a strong signal to all retailers that they are hungry to meet them again in Alpbach! What about you? - Register NOW and be a part of it!
Registration starts on November 3rd!
Registration for shops will open on Wednesday, November 3 at 8:00 pm. As always, you will receive an invitation card to SHOPS 1ST TRY by snail mail shortly before the registration starts, which will contain your individual code needed to register. We, and the whole snowboarding industry, can’t wait to see you again!
Book your accommodation ASAP!
Due to the later date of the SHOPS 1ST TRY, accommodation directly in Alpbach might be harder to come by this year. But don't worry, we have pre-booked a bunch of rooms for retailers which you can book directly via the booking link of Alpbach Tourismus GmbH - for individuals as well as for groups.
. In addition, there are always rooms to be found in the surrounding area, such as in Reith, Brixlegg, Rattenberg or Kramsach.
Nevertheless, we recommend that you book your room as soon as possible!
Other options for finding acommodation are the website of the tourism office or on booking platforms such as booking.com, trivago.de or airbnb.com. We recommend you book your accommodation with the filter that shows you options with "free cancellation" when booking through these platforms.
After Shred Gathering!
For SHOPS 1ST TRY 2022 we have come up with an additional program highlight: After a “hard day of testing” there will be the so-called Aftershred Gathering. SHOPS 1ST TRY participants will meet under a shelter that will be set up in front of the Testarea. Hearty snacks, drinks and the finest DJ tunes are all on the agenda to encourage you to hang out. Here, you’ll want to stay even after the sun goes down to exchange ideas, talk shop, meet new people or old friends, and check out even more new product. The traditional Highlight Exhibition Dinner at the Congress Centrum Alpbach will unfortunately not take place this year due to Corona.
SAVE THE DATE! January 30 to February 01, 2022
SHOPS 1ST TRY - NEXT TRY! Preparations are underway for SHOPS 1ST TRY 2022! "We will do everything we can to ensure that Europe's most important B2B snowboarding meeting can take place this winter," promises organizer Muck Müller from munchie Konsilium.
As a precautionary measure, all indoor program items have been cancelled as it is expected that hygiene concepts and visitor restrictions will be stricter indoors than at outdoor events.
However, to ensure that retailers and brands can still interact after testing finishes each day, a huge parking area will be covered with a shelter and an "AFTER SHRED GATHERING" (with snacks, drinks and DJs) will take place outside!
SHOPS 1ST TRY will be back! - SAVE THE DATE! - January 30 - February 1, 2022