About

SHOPS 1st TRY is an on snow test event exclusively for European snowboard retailers.

Goal of the event is to give buyers and shop owners an opportunity to test and compare products of the 2017/18 season before they order.

The event is based on the initiative of leading snowboard brands, the EUROSIMA Snow Division (European Surf Industry Manufactures Association) and the board sport business magazine SOURCE. The concept and organisation is realized by one of the leading agencies in actionsport, the munich based company munchie Konsilium GmbH.

Questions and answers

What benefits does SHOPS 1ST TRY give me as a snowboard retailer?
  • Cost savings – lift pass, meals and general program free of charge* for two people from your shop (ATTENTION! Accommodation is not inclusive. You can do the booking during the online registration)
  • Time savings – travel once to test and compare more than 70 brands at the same date
  • Accessibility – car (15 minutes away from the freeway exit Kramsach/ Rattenberg/ Brixlegg) and plane (airport IBK or MUC)
  • Socialising – Get to know the people behind the brands and exchange with other shops.
  • Flexibility – choose two out of three days between Sunday, 2018-01-21 and Tuesday, 2018-01-23, according to your own schedule If you want you can stay all 3 days or just come for 1 day!
  • Competitive advantage – when other retailers see the new gear for the first time, you have already ridden it!


(*only applies for registrations that are booked on the limited free spots)

Who can attend the SHOPS 1ST TRY?

Basically all snowboard retailers are welcome. Shop owners and buyers from European countries can attend free of charge*, as they are invited by the snowboard industry. Retailers from other countries can register for exclusive deals at their own costs. On top of that, the major European and Germanic snowboard media will be invited as well.

(*only applies for registrations that are booked on the limited free spots)

How do I register for SHOPS 1ST TRY?

Retailers from European countries:
As an invited retailer, just enter the code on the invitation you got from your rep in person oder via snail mail on the registration page and fill out the form. If you haven’t received an invite yet, ask your rep of one of the participating brands.

Retailers from other countries:
Easily type in the code, which you can request from one of your suppliers, on the registration page and click through the registration process. Lift pass, dinner and accommodation can be booked and payed there directly.

Industry partners:
You will receive a special code for your brand from the SHOPS 1st TRY contact person in your headquarter. After entering this code on the registration page just fill in the required data.

All other interested parties (industry reps from not-participating brands, special guests, etc...) have to fill in an application to gain access.

What's the deadline to register as a shop for the SHOPS 1ST TRY?

Registration is open until  Tuesday, 2017-12-05. We recommend to not wait till the last day as the spots for free lift tickets and free dinners are limited.

When is SHOPS 1ST TRY happening?

From Sunday, 2018-01-21 until Tuesday, 2018-01-23. As snowboard retailer you can choose, on which days you'd like to attend the event. We always try to set the date of SHOPS 1st TRY carefully so it does not conflict with other events that could be relevant for you as a retailer. Please find other trade shows and on snow demos in the calendar overview below.

What does it cost to enter the SHOPS 1ST TRY?

The snowboard industry is bearing the costs for two people* per shop (incl. event pass, lift ticket for two days each, entrance for the exhibition dinner each as well as side program). Spots for additional shop employees can be booked at own costs - reduced prices (maximum four people per shop in total). Unfortunately snowboard retailers from non-European countries can’t benefit from the free spots but can register at their own costs as well.

(*only applies for registrations that are booked on the limited free spots)

Where do I get my event pass, lift ticket or info on accommodation?

After you have successfully registered you will automatically receive an email with all vital information.

Accommodation informations will be sent out around two weeks prior to the event.