Costs & Benefits

If you are one of the first 200 shops invited by the snowboard industry, which register for the SHOPS 1ST TRY, the attendance at the event for you as a shop owner or buyer of a European snowboard shop is completely free of charge*. In addition 2 people from your shop are getting a fre 2-days liftpass plus dinner on one evening in the CCA.

While these free spots are full, of course you are also very welcome. You will get the lift tickets as well as the dinner on Sunday and Monday at a reduced price. The entrance for the test area is always for free (Registration needs to be done on this website till Friday 2023-01-12. Thereafter, the registration is only possible on site (dealer proof obligatory).).

Special Guests as well as retailers from non-European countries of course can take part at the SHOPS 1ST TRY at their own costs.

The REGISTRATION for the SHOPS 1ST TRY has to be done on this website at all time!

Shops from european countries

The complimentary SHOPS 1ST TRY package includes the following benefits for two people per shop:

Event pass incl. side program (all days free; grants access to test area and Congress Center)

Lift tickets for two days* (optional third day for € 35.—)
Free dinner in CCA (Congress Center Alpbach) on one evening. (optional dinner on on second evening: € 25.— per person)

There is a maximum of four people per shop who can be registered for the event (two for free* and two at own costs).
Costs for additional employees from your shop (reduced prices):

Event pass incl. side program (all days free; grants access to test areaand Congress Center)
Lift ticket € 35.— per day
Dinner per person: € 25.—

If there isn't a free spot left for your shop you have the chance to register for the following costs per person (Registration need to be done on this website):

Event pass incl. side program (all days free; grants access to test area)
Lift ticket per day € 35.—
Dinner per person: € 25.—

(*only applies for registrations that are booked on the limited free spots)

Shops from non-european countries

If your shop is not in Europe but you have been invited by a brand to SHOPS 1ST TRY (meaning you have a valid registration code), the following conditions apply (per person):

Event pass incl. side program: free of charge on all days; allows you to enter the Test Area and the Congress Center.

Lift ticket per day € 35.—

Dinner per evening € 25.—


B2B Persons from non-exhibitors (Special Guests)

You work in the snowboard business but don't have a shop nor work for a company exhibiting at SHOPS 1ST TRY?

Please request a registration code here. Once your identity has been verified, you will receive a registration code.* As a special guest, you will benefit from a discounted lift ticket, however you will have to pay for entrance to the Test Area:

Entrance per person/day: €100.00** 

Lift ticket per day € 35.—

Dinner per evening € 25.—

* The organizer reserves the right to reject people who are not directly involved in the snowboard business.

** The invoice for special guests will be issued in advance of the SHOPS 1ST TRY and must be paid in advance.


Industry partners / participating brands' staff

Costs and benefits depend on the size of the booked package. For more information please ask your company's SHOPS 1ST TRY contact person.


All benefits described on this site are only valid on bookings via the official registration form on

Cancellation fees

Due to the uncertain situation regarding CoVid-19 we do not charge cancellation fees. Please let us know by email if you are registered and cannot come to SHOPS 1st TRY due to "force majeure".

For any accommodation booked by you the cancellation conditions of your landlord or the booking platform apply!