SAVE the DATE: January 21-23, 2024
At the end of January the snowboard business world will meet in Alpbachtal for the 13th SHOPS 1st TRY. Mark the date in your calendar or even book your accommodation in Alpbach now already, because the next SHOPS 1st TRY is coming for sure. If you're a snowboard shop, you simply can't afford to miss this event!
We look forward to seeing you in 2024! - Stay tuned!
SFT 23 - Done and dusted!
What an incredible event! Over the three days of testing, a total of 6555 test activities were recorded in the enlarged demo area of SHOPS 1st TRY. 248 shops from 23 countries were represented, and if you count shop employees, industry staff, media and event staff there were 1075 people in total who visited SHOPS 1st TRY 2023.
With almost ideal snow conditions (there was 40cm of fresh snow on the mountain at the last minute) and slopes in perfect shape, there was an exuberant mood among all participants. After an enforced break of two years, the world's biggest snowboarding b2b event could finally take place again, and the stoke of everyone getting back together among all participants was off the charts. This energy is what makes the event so special and gives us the strength to try to make SHOPS 1st TRY even better every year!
We look forward to seeing you in 2024 - SAVE the DATE: January 21-23, 2024
SFT becomes even greener!
Thanks to a new co-operation with the Austrian doormat manufacturer, Kleen-Tex, SHOPS 1st TRY is reducing even more waste. In the future, Kleen-Tex doormats will add flair to the Highlight Exhibition Dinner in the Congress Centre. In comparison to the single-use trade show carpets used in the past, which had to be thrown away after the event, the new Kleen-Tex doormats will be reused every year. Thanks to green catering, reusable exhibition stands, functioning waste separation system and its own "cup washing system" for drink cups in the outdoor area, SHOPS 1st TRY already meets the guidelines for the Austrian "Green Meeting" certificate. The cooperation with Kleen-Tex makes the event one of the most environmentally friendly trade fairs in the sporting goods industry.
Kohla skins and Kemper snowboards!
The interest of the brands in SHOPS 1st TRY is not abating. At their stand, the Austrian manufacturer of ascent skins Kohla will give you tips on how to care for your skins and more. The legendary brand Kemper Snowboards is celebrating its rebirth and will come all the way from Utah to offer you its new product range for testing. We are happy that these two new brands enrich the SHOPS 1st TRY.