More brands at the SHOPS 1st TRY! - Stepchild, DWD (Dinosaurs Will Die), and FIX Bindings as well as Boa!

by Martina Müller, 07.01.2016 16:40

We are happy to announce a new record of participating brands! With the snowboard brands Stepchild and DWD, the bindings brand FIX, and Boa Technology you can now expect 62! brands at the SHOPS 1ST TRY. Boa® offers repair trainings as well as free repair kits for your shop at their outdoor booth.

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Evening Entertainment: Monday, January 18th, 2016, SHOPS 1st TRY Casino!

by Martina Müller, 27.12.2015 15:36

The evening program for Monday is fixed! The SHOPS 1ST TRY brands invite you to have dinner at the Alphof and a casino evening afterwards. You heard that right, we pep up the hotel bar with a roulette table, a poker table and a black jack table to witness a chilled casino evening. Every SHOPS 1ST TRY participant will get a Jetton during dinner, which you can multiply at the gambling tables later on. You can win material prizes sponsored by all SHOPS 1ST TRY brands. Whenever you feel like wearing a noble evening dress you can do so, but it is of course not compulsory.

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Evening Entertainment: Sunday, January 17th, 2016, SHOPS 1st TRY „Let the good times roll!“ - Party.

by Martina Müller, 11.12.2015 14:22

Calling all visitors: Sunday evening is going to be the Highlight of this years SHOPS 1ST TRY: The pleasant Exhibition Dinner and the presentation of the season 16/17 Product Highlights takes place at the Congress Centrum Alpbach. As is usual the „Retailers Choice - Best Board Design Award“ will be provided for the best designs for the coming season. As Party Highlight the evening will

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CLWR - Colour Wear presents indoor!

by Martina Müller, 18.11.2015 14:43

The Swedish gear brand CLWR will present its new range hightlights at the SHOPS 1ST TRY Highlight Exhibition Dinner on Sunday evening. Look forward to it!

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Electric joines SHOPS 1st TRY!

by Martina Müller, 18.11.2015 14:34

The goggle, sunglasses und helmet brand Electric subscribed for the SHOPS 1ST TRY just now. One more good reason for you as a retailer to visit the most popular B2B Onsnow-Testevent.

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by Martina Müller, 20.10.2015 10:05

Registration for SHOPS 1ST TRY starts on Tuesday, 27th October, 10 p.m. at As always it is „ 1ST COME 1ST TRY“.

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50! registered brands at SHOPS 1st TRY 2016!

by Martina Müller, 18.10.2015 21:53
These are the 50 best reasons to join this years SHOPS 1ST TRY! Click here to see what brands will offer there products for testing.
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Retailer Registration opens on Tuesday, Oct. 27th 2015 at 10:00 p.m.!

by Martina Müller, 17.10.2015 23:41

You should already have received your announcement cards or the PDF invitations of your suppliers. If not they should flitter into your inbox soon. Keep the registration code within the email well and make a note in your diary for Oct. 27th, 10:00 pm. Because then we will open the registration and you can register your shop staff for the SHOPS 1ST TRY. Simply press the button „Registration“ in the menu on the left and follow the instructions.

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SHOPS 1st TRY 2016 welcomes retailers from all over Europe!

by Martina Müller, 17.10.2015 23:39

It is new at the SHOPS 1ST TRY 2016 that a small amount of free spots is reserved for non-german speaking retailers. We look forward to guests of eastern Europe, Scandinavia, BeNeLux Countries and possibly even from Greece and the Baltic states. Contact your sales department if you want to join the SHOPS 1ST TRY!

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SHOPS 1st TRY 2016 - INFORM. TEST. COMPARE. Only for Snowboard Retailer!

by Martina Müller, 17.10.2015 23:38

As of Jan. 17th - 19th the well known and appreciated On Snow Test Event SHOPS 1ST TRY will take place for the 7th time. As location we chose again the freeride secret spot of Alpbachtal/Wildschönau. The resort guarantees ideal testing conditions and also the side program of the event is customized for the retailers needs: On Sunday evening all shops, industry and media representatives will have dinner together in the Congress Centrum Alpbach and the brands will present their highlight products. Of course there will also be a fine party! Likewise ensuring on Monday evening, that companies and shops can inter-exchange. Details will follow.

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SHOPS 1st TRY 2015 was a blast!

by Martina Müller, 17.10.2015 23:37

The premier of the Retailer On Snow Test SHOPS 1ST TRY at the new location Skijuwel Alpbachtal Wildschönau couldn‘t have been much better: 45 brands were tested by 150 shops upon perfect snow conditions. Some fresh snow showed up in time and offered great pow rides to all visitors. Click here for 2015 pictures.

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Date an Location for SHOPS 1st TRY 2016 fixed!

by Muck Müller, 27.05.2015 12:31

We are happy to announce that the SHOPS 1st TRY 2016 will take place in the highliy appreciated location of Ski Juwel, Wildschönau-Alpbachtal once again.

 Date: Jan. 17 to 19, 2016 (Setup day, Jan. 16, 2016), Inneralpbach

Please save the date!

We are looking forward to welcome you there.

 Your SHOPS 1st TRY Team


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Pictures of 2015

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AlpbachtalEurosimaRegensburgerSkijuwel Aplbachtal WildschönauBoardsport SourceMicrosoft SurfaceCCA