Latest News
Arcade and Stance joining SFT!
Unfortunately, the devil crept in when creating the dealer invitations for the SHOPS 1ST TRY. We had 76 brands on the list, but in reality there are 78!
Because it's been clear for a long time that the girls and boyz from Stance will once again set up their tripod over the fire bowl and brew grandma's delicious vegetable soup in the soup kettle at SFT 2022. In addition, there will be socks, underwear and streetwear at its best and, new, the nice belts from Arcade. Like Stance, these are distributed by Tree Distribution in Germany.
76 Brands confirmed!
With a massive brand lineup of 76 brands available for checking out and testing, SHOPS 1ST TRY remains the most important snowboarding b2b gathering in Europe.
The industry is sending a strong signal to all retailers that they are hungry to meet them again in Alpbach! What about you? - Register NOW and be a part of it!
Registration starts on November 3rd!
Registration for shops will open on Wednesday, November 3 at 8:00 pm. As always, you will receive an invitation card to SHOPS 1ST TRY by snail mail shortly before the registration starts, which will contain your individual code needed to register. We, and the whole snowboarding industry, can’t wait to see you again!
Book your accommodation ASAP!
Due to the later date of the SHOPS 1ST TRY, accommodation directly in Alpbach might be harder to come by this year. But don't worry, we have pre-booked a bunch of rooms for retailers which you can book directly via the booking link of Alpbach Tourismus GmbH - for individuals as well as for groups.
. In addition, there are always rooms to be found in the surrounding area, such as in Reith, Brixlegg, Rattenberg or Kramsach.
Nevertheless, we recommend that you book your room as soon as possible!
Other options for finding acommodation are the website of the tourism office or on booking platforms such as booking.com, trivago.de or airbnb.com. We recommend you book your accommodation with the filter that shows you options with "free cancellation" when booking through these platforms.